Horses for courses : B2B salesperson performance : the role of their characteristics and promotion efforts
Mohsen Akbari, Saeed Moradipour
| Year of publication: |
2021
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|---|---|
| Authors: | Akbari, Mohsen ; Moradipour, Saeed |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3644, ZDB-ID 3004210-0. - Vol. 8.2021, 4, p. 297-318
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| Subject: | effective sales promotion | B2B salesperson performance | dairy | customer lifetime value orientation | coachability | customer orientation | sales experience | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Kundenwert | Customer value |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/MEJM.2021.116440 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012595002