Hospital marketing should focus on physicians : lessons from Germany
Björn Bloching; Harald F. Stock; Jochen Scheel
| Year of publication: |
2008
|
|---|---|
| Authors: | Bloching, Björn ; Stock, Harald F. ; Scheel, Jochen |
| Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 8.2008, 4, p. 303-310
|
| Subject: | Dienstleistungsmarketing | Services marketing | Krankenhaus | Hospital | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003872277