Hospitality marketing management
Robert D. Reid and David C. Bojanic
| Year of publication: |
2005 ; 4th ed
|
|---|---|
| Authors: | Reid, Robert D. |
| Other Persons: | Bojanic, David Clark (contributor) |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Hospitality industry | Marketing | Gastgewerbe |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 626 S.: Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2000 |
| ISBN: | 0-471-47654-4 |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004121565