Hospitality marketing mix and service marketing principles
David Bojanic
| Year of publication: |
2008
|
|---|---|
| Authors: | Bojanic, David |
| Published in: |
Handbook of hospitality marketing management. - Amsterdam [u.a.] : Butterworth-Heinemann, ISBN 978-0-08-045080-3. - 2008, p. 59-84
|
| Subject: | Gastgewerbe | Hospitality industry | Marketing | Dienstleistungsmarketing | Services marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003804168