Host and guest value co-creation and satisfaction in a shared economy : the case of Airbnb
Year of publication: |
2020
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Authors: | Thaichon, Park ; Surachartkumtonkun, Jiraporn ; Singhal, Anubhuti ; Alabastro, Artem |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 30.2020, 4, p. 407-422
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Subject: | Airbnb | authenticity | Co-creation | human interaction | shared economy | 真实性 | Share Economy | Sharing economy | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations |
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