Host country consumers' brand attitudes after cross-border acquisitions
Year of publication: |
2017
|
---|---|
Authors: | Shi, Tiebing ; Li, Jiandong ; Lim, Chi Lo |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 6, p. 559-572
|
Subject: | Attitudes toward a CBA event | Brand-image fit | Consumer ethnocentric tendencies | Cross-border-acquisition | Post-CBA brand attitudes | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Übernahme | Takeover | Markenartikel | Brand | Werbewirkung | Advertising effects |
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