Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Year of publication: |
2022
|
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Authors: | Huang, Guoqiong Ivanka ; Wong, IpKin Anthony ; Xiong, Xiling ; Yi, Kefu |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 105.2022, p. 1-10
|
Subject: | Persuasive message compliance | Brand equity | Social identification | Social commerce | Multilevel analysis | Hotel | Hotellerie | Hotel industry | Markenimage | Brand image | Social Web | Social web | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Markenführung | Brand management |
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