Hotel brand portfolio strategy
Year of publication: |
2015
|
---|---|
Authors: | Wang, Yao-Chin ; Chung, Yeasun |
Published in: |
International Journal of Contemporary Hospitality Management. - Emerald Group Publishing Limited, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 27.2015, 4, p. 561-584
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Branding | Performance | Brands | Hotel industry | Portfolio strategy |
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