Hotel Marketing

COVER -- CONTENTS -- THE FOUNDATION OF HOTEL MARKETING -- BEHAVIOURAL PROFILE OF HOTEL CUSTOMERS -- HOTEL MARKET SEGMENTATION -- MARKETING INFORMATION SYSTEM FOR HOTELS -- HOTEL PRODUCT STRATEGY -- HOTEL PROMOTION STRATEGY -- HOTEL PRICING STRATEGY -- HOTEL PLACEMENT STRATEGY -- OVERALL MARKETING STRATEGY FOR HOTEL -- EMERGING CHALLENGES BEFORE HOTEL INDUSTRY -- HOTEL PLANNING FOR 21ST CENTURY -- BIBLIOGRAPHY

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Year of publication:	2009
Authors:	Jha, S.M.
Publisher:	Mumbai : Global Media

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Extent:	Online-Ressource (333 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record COVER -- CONTENTS -- THE FOUNDATION OF HOTEL MARKETING -- BEHAVIOURAL PROFILE OF HOTEL CUSTOMERS -- HOTEL MARKET SEGMENTATION -- MARKETING INFORMATION SYSTEM FOR HOTELS -- HOTEL PRODUCT STRATEGY -- HOTEL PROMOTION STRATEGY -- HOTEL PRICING STRATEGY -- HOTEL PLACEMENT STRATEGY -- OVERALL MARKETING STRATEGY FOR HOTEL -- EMERGING CHALLENGES BEFORE HOTEL INDUSTRY -- HOTEL PLANNING FOR 21ST CENTURY -- BIBLIOGRAPHY
ISBN:	978-93-5024-348-0 ; 978-93-5024-348-0 ; 978-93-5024-348-0
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012681989