Extent: | Online-Ressource (333 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record COVER -- CONTENTS -- THE FOUNDATION OF HOTEL MARKETING -- BEHAVIOURAL PROFILE OF HOTEL CUSTOMERS -- HOTEL MARKET SEGMENTATION -- MARKETING INFORMATION SYSTEM FOR HOTELS -- HOTEL PRODUCT STRATEGY -- HOTEL PROMOTION STRATEGY -- HOTEL PRICING STRATEGY -- HOTEL PLACEMENT STRATEGY -- OVERALL MARKETING STRATEGY FOR HOTEL -- EMERGING CHALLENGES BEFORE HOTEL INDUSTRY -- HOTEL PLANNING FOR 21ST CENTURY -- BIBLIOGRAPHY |
ISBN: | 978-93-5024-348-0 ; 978-93-5024-348-0 ; 978-93-5024-348-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012681989