Hotel's best practices as strategic drivers for environmental sustainability and green marketing
Year of publication: |
2019
|
---|---|
Authors: | Chandran, Chindu ; Bhattacharya, Prodyut |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 29.2019, 2, p. 218-233
|
Subject: | best practices | environment | Green marketing | hotel | sustainability | Hotellerie | Hotel industry | Nachhaltige Entwicklung | Sustainable development | Marketingmanagement | Marketing management | Öko-Marketing | Umweltmanagement | Environmental management | Nachhaltigkeit | Sustainability |
Description of contents: | Description [doi.org] |
-
Green marketing : a strategic balancing act for creating value
Dean, Thomas J., (2014)
-
Green marketing orientation : achieving sustainable development in green hotel management
Chung, Kuo Cheng, (2020)
-
Siminică, Marian, (2015)
- More ...
-
Hotel's best practices as strategic drivers for environmental sustainability and green marketing
Chandran, Chindu, (2022)
-
Bhalla, Priya, (2022)
-
Bhalla, Priya, (2019)
- More ...