Household Store Brand Proneness: A Framework
Year of publication: |
1996
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Authors: | Richardson, Paul S. ; Jain, Arun K. ; Dick, Alan |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 72.1996, 2, p. 159-186
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