Households in international marketing research : Vienna Diary Technique (VDT) as a method to investigate decision dynamics
Year of publication: |
2016
|
---|---|
Authors: | Penz, Elfriede ; Kirchler, Erich |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 3, p. 432-453
|
Subject: | Vietnam | Methodology | Diary method | Dyadic analysis | Family life | Viet Nam | Marktforschung | Market research | Privater Haushalt | Household |
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