Households' Willingness to Pay for 'Green' Goods : Evidence from Patagonia's Introduction of Organic Cotton Sportswear
To shed light on individuals' willingness to pay for green goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the mid 1990s. Patagonia, a maker of high-end outdoor wear, substituted organic cotton for conventionally grown cotton in all of its sportswear (i.e., casual clothing for travel and leisure) in 1996. We find that customers were willing to pay significant premiums for organic cotton garments although the organic cotton provided no demonstrable private incremental benefits to the customer
Year of publication: |
2013
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Authors: | Casadesus-Masanell, Ramon ; Crooke, Michael ; Reinhardt, Forest L. ; Vasishth, Vishal |
Publisher: |
[S.l.] : SSRN |
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Sportbekleidung | Sportswear | Sportartikelbranche | Sporting goods industry |
Description of contents: | Abstract [papers.ssrn.com] |
Saved in:
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Economics & Management Strategy, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 30, 2008 erstellt Volltext nicht verfügbar |
Classification: | N5 - Agriculture, Natural Resources, Environment, and Extractive Industries ; Q20 - Renewable Resources and Conservation; Environmental Management. General |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014047076