How a firm should respond when faced with a public crisis

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Most firms will encounter a serious crisis at one time or another. Effective communication can help limit any damage caused to company reputation. Selecting the right communications strategy is important if this is to be achieved. Speed of response is critical, and being transparent and proactive can likewise help the firm’s cause and lessen any media hostility. The structure of the communications function within firms can determine the type of response in a crisis situation. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.