How adults learn brand preference
Jagdish N. Sheth
| Year of publication: |
1971
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|---|---|
| Authors: | Sheth, Jagdish N. |
| Published in: |
Consumer behavior : contemporary research in action. - Boston [u.a.] : Houghton Mifflin, ISBN 0-395-04638-6. - 1971, p. 55-72
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| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Advertising Research. 8.1968, 3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002821065