How advertising expenditures affect consumers' perceptions of quality : a psychology-based assessment of brand-, category-, and country-level moderators
Year of publication: |
2022
|
---|---|
Authors: | Rajavi, Koushyar ; Lehmann, Donald R. ; Keller, Kevin Lane ; Golmohammadi, Alireza |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 62.2022, 4, p. 321-335
|
Subject: | Werbung | Advertising | Markenartikel | Brand | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour |
-
Quality of an experience good : the interaction of price and advertising as a determining factor
Sellers Rubio, Ricardo, (2023)
-
Dens, Nathalie, (2016)
-
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin, (2008)
- More ...
-
Understanding the Relationship between Ad Expenditures and Perceived Quality
Rajavi, Koushyar, (2022)
-
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar, (2023)
-
Assessing long-term brand potential
Keller, Kevin Lane, (2009)
- More ...