How advertising strategy affects brand and USP recall for new brands and extensions
Year of publication: |
2010
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Authors: | Dens, Nathalie ; De Pelsmacker, Patrick |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 29.2010, 2, p. 165-195
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