How aesthetic features convey the concept of brand premiumness
Year of publication: |
2021
|
---|---|
Authors: | Pombo, Maria ; Velasco, Carlos |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 9 (02.07.), p. 1475-1497
|
Publisher: |
Wiley |
Saved in:
Online Resource
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