How air pollution affects consumers' local brand choices : explanation from attribution and compensation tendency
Year of publication: |
2023
|
---|---|
Authors: | Wang, Yong ; Meng, Meijun ; Li, Yang ; Zhou, Qingjie ; Cai, Bofeng ; Chen, Shuo ; Yang, Dandan |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 10, p. 2447-2465
|
Subject: | Air pollution | Local brands | Purchase behavior | Tendency of attribution | Tendency of compensatory consumption | Konsumentenverhalten | Consumer behaviour | Luftverschmutzung | Markenartikel | Brand | Markenimage | Brand image |
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