How and when to use the political cycle to identify advertising effects
Sarah Moshary, Bradley T. Shapiro, Jihong Song
| Year of publication: |
2021
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|---|---|
| Authors: | Moshary, Sarah ; Shapiro, Bradley T. ; Song, Jihong |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 40.2021, 2, p. 283-304
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| Subject: | advertising | advertising effectivenes | spolitical advertising | causal effects | instrumental variables | Werbung | Advertising | IV-Schätzung | Instrumental variables | Kausalanalyse | Causality analysis | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kfz-Industrie | Automotive industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2020.1258 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012504956