How and why does corporate reputation moderate mass media news' impact on market value?
Year of publication: |
2024
|
---|---|
Authors: | Guitart, Ivan A. ; Schwaiger, Manfred ; Eberhardt, Johanna |
Published in: |
Schmalenbach Journal of Business Research (SBUR). - ISSN 2366-6153. - Vol. 76.2024, 1, p. 1-28
|
Publisher: |
Heidelberg : Springer |
Subject: | Corporate reputation | Market value | Mass media news | News valence |
-
How and why does corporate reputation moderate mass media news' impact on market value?
Guitart, Ivan A., (2024)
-
Environmental management's impact on market value : rewards and punishments
McMillan, Amy, (2016)
-
Stock market response to corporate social responsibility expenditures
Fiore, Robert, (2015)
- More ...
-
How and why does corporate reputation moderate mass media news' impact on market value?
Guitart, Ivan A., (2024)
-
Managing market-based assets through corporate communications
Eberhardt, Johanna, (2017)
-
Competitive advertising strategies for programmatic television
Guitart, Ivan A., (2020)
- More ...