How attribute quantity influences option choice
Aner Sela and Jonah Berger
| Year of publication: |
2012
|
|---|---|
| Authors: | Sela, Aner ; Berger, Jonah |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 6, p. 942-953
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Markenimage | Brand image | Conjoint-Analyse | Conjoint analysis |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688759