How B2B platform improves buyers' performance : insights into platform's substitution effect
Liying Zhou, Hongyi Mao, Taiyang Zhao, Valerie Lynette Wang, Xiaodong Wang, Peng Zuo
| Year of publication: |
2022
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|---|---|
| Authors: | Zhou, Liying ; Mao, Hongyi ; Zhao, Taiyang ; Wang, Valerie Lynette ; Wang, Xiaodong ; Zuo, Peng |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 143.2022, p. 72-80
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| Subject: | B2B marketing | Performance | Platform usage | Transaction theory | Trust | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Digitale Plattform | Digital platform | Electronic Commerce | E-commerce | Netzwerkökonomik | Network economics | Vertrauen | Confidence | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.01.060 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013194509