How B2B suppliers articulate customer value propositions in the circular economy : four innovation-driven value creation logics
Year of publication: |
2020
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Authors: | Ranta, Valtteri ; Keränen, Joona ; Aarikka-Stenroos, Leena |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 291-305
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Subject: | Circular Economy | Environmental | Innovation | Resource efficiency | Sustainability | Value proposition architecture | Kreislaufwirtschaft | Recycling | Betriebliche Wertschöpfung | Value creation | Nachhaltige Entwicklung | Sustainable development | Kundenwert | Customer value | Lieferantenmanagement | Supplier relationship management | Umweltmanagement | Environmental management | Nachhaltigkeit | B-to-B-Marketing | Business-to-business marketing |
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