How behavioral decision research can enhance consumer welfare : from freedom of choice to paternalistic intervention
Year of publication: |
2008
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Authors: | Ratner, Rebecca K. ; Soman, Dilip ; Zauberman, Gal ; Ariely, Dan ; Carmon, Ziv |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 19.2008, 3/4, p. 383-397
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Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Marktforschung | Market research |
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