How beneficial are recommendations to consumers? : estimates of relative benefits of product recommendations to consumers and retailers
Year of publication: |
[2020]
|
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Authors: | Wan, Xiang ; Kumar, Anuj ; Li, Xitong |
Publisher: |
Jouy-en-Josas : HEC Paris |
Subject: | Product recommendations | Economic value of recommendations | Search costs | Consumer surplus | Randomized experiment | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Einzelhandel | Retail trade | Konsumentenrente | Experiment |
Extent: | 1 Online-Ressource (circa 31 Seiten) Illustrationen |
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Series: | HEC Paris research paper series. - Jouy-en-Josas, ZDB-ID 2394870-X. - Vol. no. MOSI-1403 (2020) |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
Language: | English |
Other identifiers: | 10.2139/ssrn.3702762 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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