How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix
Year of publication: |
2013
|
---|---|
Authors: | Huang, Rong |
Other Persons: | Sarigollu, Emine (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Marketingmanagement | Marketing management | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (41 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2012 erstellt |
Classification: | M31 - Marketing ; C42 - Survey Methods |
Source: | ECONIS - Online Catalogue of the ZBW |
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