How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Year of publication: |
May 2018
|
---|---|
Authors: | Choi, Dongwon ; Bang, Hye Jin ; Wojdynski, Bartosz W. ; Lee, Yen-I ; Keib, Kate M. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 42.2018, p. 18-31
|
Subject: | Branded entertainment video | Brand disclosure timing | Brand prominence | Content sharing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Werbewirkung | Advertising effects | Product Placement | Product placement |
-
Knoll, Johannes, (2015)
-
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K., (2015)
-
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K., (2016)
- More ...
-
Bang, Hye Jin, (2019)
-
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki, (2021)
-
Bang, Hye Jin, (2020)
- More ...