How brand experience, satisfaction, trust, and commitment affect loyalty : a reexamination and reconciliation
Year of publication: |
2022
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Authors: | Liang, Beichen |
Published in: |
Italian journal of marketing : ITJM. - Cham : Springer Nature Switzerland AG, ISSN 2662-3331, ZDB-ID 3011000-2. - Vol. 2022.2022, 2, p. 203-231
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Subject: | Brand commitment | Brand experience | Brand loyalty | Brand satisfaction | Brand trust | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Geschlecht | Gender | Vertrauen | Confidence | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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