How brands mobilize status, reputation, and legitimacy cues to signal their social standing : the case of luxury watchmaking
Year of publication: |
2022
|
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Authors: | Philippe, Deborah ; Debenedetti, Alain ; Chaney, Damien |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 22.2022, 3, p. 333-358
|
Subject: | branding | Legitimacy | luxury | market system dynamics | reputation | social evaluations | status | Luxusgüter | Luxury goods | Reputation | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Legitimität |
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