How budget constraints impact consumers' response to discount presentation formats
Lisa K. Scheer; Omar Shehryar; Charles M. Wood
| Year of publication: |
2010
|
|---|---|
| Authors: | Scheer, Lisa K. ; Shehryar, Omar ; Wood, Charles M. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 3, p. 225-232
|
| Subject: | Verfügbares Einkommen | Disposable income | Konsumentenverhalten | Consumer behaviour | Rabatt | Rebate | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003993655