How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?
Year of publication: |
2003
|
---|---|
Authors: | NA, WOONBONG ; MARSHALL, ROGER ; SON, YOUNGSEOK |
Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 43.2003, 01, p. 86-95
|
Publisher: |
Cambridge University Press |
Description of contents: | Abstract [journals.cambridge.org] |
Saved in:
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