How buyers' expected benefits, perceived risks, and e-business readiness influence their e-marketplace usage
| Year of publication: |
2007
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|---|---|
| Authors: | Subba Rao, S. ; Truong, Dothang ; Senecal, Sylvain ; Le, Thuong T. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 36.2007, 8, p. 1035-1045
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