How to calibrate conventional market-oriented organizational culture in 21st century production-centred firms? : a customer relationship perspective
Year of publication: |
2014
|
---|---|
Authors: | Guo, Chiquan ; Wang, Yong Jian ; Metcalf, Ashley |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 156.2014, p. 235-245
|
Subject: | Production-centered firms | Market orientation | Customer satisfaction | Industrial suppliers | Interfunctional coordination | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Lieferantenmanagement | Supplier relationship management | Unternehmenskultur | Corporate culture |
-
Guo, Chiquan, (2015)
-
Siahtiri, Vida, (2014)
-
Guo, Chiquan, (2014)
- More ...
-
Guo, Chiquan, (2014)
-
A study of cross-border outshopping determinants : mediating effect of outshopping enjoyment
Guo, Chiquan, (2009)
-
Wang, Yong Jian, (2010)
- More ...