How can a company increase its market share? : the case of Procter & Gamble
Year of publication: |
2014
|
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Authors: | Viterouli, Mary |
Published in: |
International journal of decision sciences, risk and management. - Genève : Inderscience, ISSN 1753-7169, ZDB-ID 2512276-9. - Vol. 5.2013/14, 4, p. 421-438
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Subject: | FMCG industry | market share | crowd-sourcing | P & G | strategies | stage gate | innovation | idea-to-launch framework | competition | developing countries | Marktanteil | Market share | Entwicklungsländer | Developing countries | Internationaler Wettbewerb | International competition | Innovation | Marketing | Wettbewerb | Competition |
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