How can coffee shops draw customers back after COVID-19? : the influence of psychological distance on coffee versus tea preference
Year of publication: |
2024
|
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Authors: | Grossman, Ori ; Rachamim, Matti |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 172.2024, Art.-No. 114431, p. 1-15
|
Subject: | Coffee | Consumer preferences | Psychological distance | Tea | Konsumentenverhalten | Consumer behaviour | Kaffee | Coronavirus | Kaffeemarkt | Coffee market | Tee | Teeanbau | Tea plantation |
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