How can country-of-origin image be leveraged to create global sporting goods brands?
Year of publication: |
2014
|
---|---|
Authors: | Gerke, Anna ; Chanavat, Nicolas ; Benson-Rea, Maureen |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 17.2014, 2, p. 174-189
|
Subject: | Brand creation | Country-of-Origin (CoO) | Sport product | Outdoor sport | Markenführung | Brand management | Herkunftsbezeichnung | Designation of origin | Sportmarketing | Sports marketing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Markenartikel | Brand | Profisport | Professional sports |
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