How can entrepreneurs improve digital market segmentation? : A comparative analysis of supervised and unsupervised learning algorithms
Year of publication: |
2023
|
---|---|
Authors: | Sáez-Ortuño, Laura ; Huertas-Garcia, Ruben ; Coll, Santiago Forgas ; Puertas-Prats, Eloi |
Published in: |
International entrepreneurship and management journal. - Berlin : Springer Science+Business Media, ISSN 1555-1938, ZDB-ID 2191484-9. - Vol. 19.2023, 4, p. 1893-1920
|
Subject: | AI algorithms | Clusters | Digital marketing | K-means | Supervised algorithms | Unsupervised algorithms | XGBoost |
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