How can hotels co-create value through the localized mini bar in the room : discrete choice modeling approach with CSR strategies with local products
Year of publication: |
2024
|
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Authors: | Kim, Sung In ; Gim, Jaehee ; Kim, Heewon ; Park, Soona |
Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 41.2024, 7, p. 973-987
|
Subject: | anticipated hotel experience | CSR (corporate social responsibility) | discrete choice modeling (DCM) | food consumption value theory | Hotel’s mini bar | value Co-creation with local business | willingness to pay | Corporate Social Responsibility | Corporate social responsibility | Hotellerie | Hotel industry | Zahlungsbereitschaftsanalyse | Willingness to pay | Diskrete Entscheidung | Discrete choice | Betriebliche Wertschöpfung | Value creation | Nachhaltigkeitsbericht | Sustainability reporting | Konsumentenverhalten | Consumer behaviour |
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