How can luxury fashion brands create a multisensory environment online to improve customer experience?
Laura Stancescu, Lillian Clark, and Carolina Redolfi
| Year of publication: |
2022
|
|---|---|
| Authors: | Stancescu, Laura ; Clark, Lillian ; Redolfi, Carolina |
| Published in: |
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies. - Cham : Springer International Publishing, ISBN 978-3-030-97877-8. - 2022, p. 275-314
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| Subject: | Augmented Reality (AR) | Technology | Virtual Reality (VR) | Fashion brands | Luxury goods | Luxusgüter | Mode | Fashion | Virtuelle Realität | Virtual reality | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-97877-8_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013282635