How can machine learning aid behavioral marketing research?
Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison J.B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright, Ying Zhu
| Year of publication: |
2020
|
|---|---|
| Authors: | Hagen, Linda ; Uetake, Kosuke ; Yang, Nathan ; Bollinger, Bryan ; Chaney, Allison J. B. ; Dzyabura, Daria ; Etkin, Jordan ; Goldfarb, Avi ; Liu, Liu ; Sudhir, K. ; Wang, Yanwen ; Wright, James R. ; Zhu, Ying |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 31.2020, 4, p. 361-370
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| Subject: | Künstliche Intelligenz | Artificial intelligence | Marktforschung | Market research | Entwicklungshilfe | Development aid |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1007/s11002-020-09535-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012417690