How much can Saudi corporations benefit from cause-related marketing? : insights from exploring the charitable incentives of Saudi consumers
Fadye Al-Fayad
| Year of publication: |
2022
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|---|---|
| Authors: | Alfayad, Fadye Saud |
| Published in: |
Journal of Islamic accounting and business research. - Bingley : Emerald, ISSN 1759-0825, ZDB-ID 2553043-4. - Vol. 13.2022, 7, p. 1038-1058
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| Subject: | Cause-related marketing | Credibility | Islamic market | Marketing | Message content | Philanthropy | PLS-SEM | Reputation | Retail | Cause-Related Marketing | Saudi-Arabien | Saudi Arabia | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity | Marketingmanagement | Marketing management | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Fundraising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIABR-03-2021-0093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361383