How captive is your audience? Defining overall advertising involvement
Year of publication: |
2013
|
---|---|
Authors: | Spielmann, Nathalie ; Richard, Marie-Odile |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 4, p. 499-505
|
Saved in:
Saved in favorites
Similar items by person
-
How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie, (2013)
-
Laroche, Michel, (2020)
-
Richard, Marie-Odile, (2009)
- More ...