How channels evolve : a historical explanation
Year of publication: |
2012
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Authors: | Bairstow, Nigel ; Young, Louise |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 3, p. 385-393
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Subject: | Vertriebsweg | Distribution channel | Evolutionäre Organisationstheorie | Evolutionary organization theory | Unternehmensgeschichte | Business history | Narrative Methode | Narrative method | IKT-Sektor | ICT industry | Australien | Australia |
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