How co-creating enhances the quality of a brand-consumer relationship, using the U&G approach : the Coca-Cola case
Year of publication: |
July-September 2017
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Authors: | Ammari, Nedra Bahri ; Jaziri, Emna |
Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2017, 3, p. 135-151
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Subject: | co-creation | U & G approach | personal and social integration | learning strength of relationship | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
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