How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Year of publication: |
2014
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Authors: | Herstein, Ram ; Berger, Ron ; Jaffe, Eugene D. |
Published in: |
Competitiveness review : an international business journal incorporating Journal of global competitiveness. - Bingley [u.a.] : Emerald, ISSN 1059-5422, ZDB-ID 2473954-6. - Vol. 24.2014, 4, p. 293-305
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Subject: | Made-in | Emerging countries | Developing countries | Country branding | Region branding | Entwicklungsländer | Markenführung | Brand management | Schwellenländer | Emerging economies | Markenimage | Brand image | Standortmarketing | Place marketing | Herkunftsbezeichnung | Designation of origin |
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