How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands
Shawn Santos [Hrsg.]
| Alternative title: | Case studies and lessons from Adobe, Cisco, Unisys, and eighteen more brands |
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| Year of publication: |
c 2015
|
| Other Persons: | Santos, Shawn (contributor) |
| Publisher: |
Upper Saddle River, NJ : Pearson Education LTD |
| Subject: | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiii, 354 pages Ill., graph. Darst. 24 cm |
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| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Enth. 21 Beitr. Includes bibliographical references and index The building blocks of social business : leveraging the power of new media and human connections to grow business value / Shawn SantosThe reinvention of a social-by-design business / Cory Edwards Don't be creepy : the right way to use social media to listen to your customers and engage your organization / Sara Del Grande Trailblazing a successful path to enterprise social business transformation at Unisys / Gloria Burke 360° social- a case study in the "socialization" of an organization : merging social media with social events / Shar Govindan How to use social media to solve billable consultants' nonbillable dilemma / David Shimberg The state of enterprise social technical support / John Ragsdale The silent revolution : how influencers are redefining social business models / Nestor Portillo From modems to iPhones : a digital life journey / Jerome Pineau Top social business challenges and how to overcome them / Lewis Bertolucci Social support in a B2B environment: lessons from Xerox Corporation / Sandy Puglisi Knowledge management and the social media revolution / Lynn Llewellyn Creating a culture of social care : using social media to enhance the customer experience / Genevieve Gonnigan Arming your advocates : formalizing the social media advocacy program to activate your biggest fans / Michelle Kostya It takes a village : building, training, and leading community teams / Caty Kobe Social support untruths- when received wisdom is not wise / Francoise Tourniaire When online and offline collide : harnessing the power of mobile social / Annie Tsai Social media : from accessibility to Generation Z / Holly Nielsen Enterprise social media : science versus art / Christopher David Kaufman Real-time marketing that customers actually want to see form brands : stop trying to be like Oreo and start trying to be Bloomberg / Charlie Treadwell Bonus chapter : How to become a pro at YouTube / by Erik Qualman. |
| ISBN: | 978-0-13-403648-9 ; 0-13-403648-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011304259