How Concentrated is the U.S. Advertising and Marketing Services Industry? Myth Versus Reality
Year of publication: |
2013
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Authors: | Silk, Alvin J. ; King, Charles |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 34.2013, 1 (1.2.), p. 166-193
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