How consumer expertise moderates the relationship between materialism and attitude toward advertising
Talai Osmonbekov; Brian T. Gregory; Willam Brown; Frank Tian Xie
| Year of publication: |
2009
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|---|---|
| Authors: | Osmonbekov, Talai ; Gregory, Brian T. ; Brown, Willam ; Xie, Frank Tian |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 4, p. 321-327
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| Subject: | Materialismus | Materialism | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003919501