How consumer orchestration work creates value in the sharing economy
Year of publication: |
2022
|
---|---|
Authors: | Scaraboto, Daiane ; Figueiredo, Bernardo |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 29-47
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Subject: | experimentation | platform firms | sharing economy | trust | value cocreation | Share Economy | Sharing economy | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Betriebliche Wertschöpfung | Value creation | Digitale Plattform | Digital platform |
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